Consumer Perception and Attitude Towards Foreign Verus Domestic Apparel in Thailand

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Consumer Perception and Attitude Towards Foreign Verus Domestic Apparel in Thailand

The purpose of this dissertation was to study whether or not consumer perceptions and attitudes toward purchasing domestic versus imported apparel product differ among young consumers in Thailand. Variables to be investigated include apparel attributes and demographic characteristics. Also, the effe...

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Bibliographic Details
Main Author:	Sae-jiu, Sirirat
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	International Marketing Consumer attitude Consumer Perception Foreign Domestic Country of origin Consumer Ethnocentrism Apparel Consumer Preference Thailand Product Evaluation
Online Access:	https://eprints.nottingham.ac.uk/20954/

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