| Summary: | Do Thai-Chinese managers have the ability required for their organizations to survive in an information-void environment of Thailand? How much they rely on intuition in facilitating the process of business decision making? A study of eight managers provides new insights to these questions.
This paper presents the findings of a qualitative research on the factors influencing the degree of intuitive decision in Thai-Chinese business decision making. It takes a deep look at both intuitive conditions and the impact of cultural norms on the availability of
decision options which in turn influence the degree of intuitive utilization.
The study confirms the general perception that in usual decision, these executives tend to decide intuitively but they would become more rational, to a certain extent, when complexity incurs. The executives provide rich descriptive insights about intuitive decision making that unavailability of information, perceived high risk level, and experience extrapolation appear to be the main contributors to the increase probability on the use of intuition.
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