The Content and Design of Chinese Media Groups' Corporate Websites: An Empirical Study

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The Content and Design of Chinese Media Groups' Corporate Websites: An Empirical Study

Corporate websites enable companies to communicate with a broad range of publics and address their different interests on sites respectively. Although corporate websites have existed for decades, there is hardly any simple standard or rules related to the content and design features. This dissertati...

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Bibliographic Details
Main Author:	Luo, Xiaofan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/20905/

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