Grocery Shopping in the UK: A study of consumers

Over the last fifty years grocery shopping in the IK has been transformed by the rise of the supermarkets. The top four retailers in the sector control over 60% of the market. This dominance would not have been possible without the support of the consumer. Supermarkets deliver low prices and conv...

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Main Author: Finlay, Louise
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Subjects:
Online Access:https://eprints.nottingham.ac.uk/20892/
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author Finlay, Louise
author_facet Finlay, Louise
author_sort Finlay, Louise
building Nottingham Research Data Repository
collection Online Access
description Over the last fifty years grocery shopping in the IK has been transformed by the rise of the supermarkets. The top four retailers in the sector control over 60% of the market. This dominance would not have been possible without the support of the consumer. Supermarkets deliver low prices and convenient one-stop shops offering the full range of grocery and other products. However there are increasing concerns that this revolution has gone too far. The competition Commission has recently referred supermarkets to the OFT for investigation of anti competitive practices. This is the third such study in the last decade. The dominance of the format may imply that consumers are no longer ably to exercise free choice when grocery shopping, as viable alternative outlets no longer exist. This study finds that whilst consumers have picked up on media concerns, the habitual nature and low cognitive processing characteristic of grocery purchases means that consumers are rarely prepared to change their shopping patterns to access alternative outlets. Supermarket power may have implications for the agricultural, economic and environmental health of the nation, but these issues are too remote from the consumer to force a change in behaviour.
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spelling nottingham-208922018-01-05T23:32:36Z https://eprints.nottingham.ac.uk/20892/ Grocery Shopping in the UK: A study of consumers Finlay, Louise Over the last fifty years grocery shopping in the IK has been transformed by the rise of the supermarkets. The top four retailers in the sector control over 60% of the market. This dominance would not have been possible without the support of the consumer. Supermarkets deliver low prices and convenient one-stop shops offering the full range of grocery and other products. However there are increasing concerns that this revolution has gone too far. The competition Commission has recently referred supermarkets to the OFT for investigation of anti competitive practices. This is the third such study in the last decade. The dominance of the format may imply that consumers are no longer ably to exercise free choice when grocery shopping, as viable alternative outlets no longer exist. This study finds that whilst consumers have picked up on media concerns, the habitual nature and low cognitive processing characteristic of grocery purchases means that consumers are rarely prepared to change their shopping patterns to access alternative outlets. Supermarket power may have implications for the agricultural, economic and environmental health of the nation, but these issues are too remote from the consumer to force a change in behaviour. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20892/1/07mbalixlcf.pdf Finlay, Louise (2007) Grocery Shopping in the UK: A study of consumers. [Dissertation (University of Nottingham only)] (Unpublished) Supermarkets Consumers
spellingShingle Supermarkets
Consumers
Finlay, Louise
Grocery Shopping in the UK: A study of consumers
title Grocery Shopping in the UK: A study of consumers
title_full Grocery Shopping in the UK: A study of consumers
title_fullStr Grocery Shopping in the UK: A study of consumers
title_full_unstemmed Grocery Shopping in the UK: A study of consumers
title_short Grocery Shopping in the UK: A study of consumers
title_sort grocery shopping in the uk: a study of consumers
topic Supermarkets
Consumers
url https://eprints.nottingham.ac.uk/20892/