Creating Sustainable Competitive Advantage using Resource Based Review: Case study of Citigroup

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Creating Sustainable Competitive Advantage using Resource Based Review: Case study of Citigroup

This report shall focus on the creation of sustainable competitive advantage in Citigroup based on the Resource Based View approach. The main motivation behind this research is to understand what constitutes to Citigroup SCA from its humble beginnings as a small local bank to the world largest bank...

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Bibliographic Details
Main Author:	Pang, Shay
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/20882/

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