Creating customer value and the use of the product life cycle to generate strategic options for maturing low-cost service-retail markets -A case study on The Spirit Group value pub food retail concept"Two for One"

Creating customer value and the use of the product life cycle to generate strategic options for maturing low-cost service-retail markets -A case study on The Spirit Group value pub food retail concept"Two for One"

This is a case study on a low-cost service retail concept known as "Two for One" a pub-food chain owned by The Spirit Group. The thesis aims to explore the nature and characteristics of the product life cycle for low-cost service retailers with the objective to establish strategic options...

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Bibliographic Details
Main Author: Twaites, Claire
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Subjects:
Product lifecycle service retail pub retailing cost leadership strategies customer value customer loyalty customer satisfaction
Online Access:https://eprints.nottingham.ac.uk/20853/

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