Customer relationship management in Singapore's food court market. Myth or reality?

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Customer relationship management in Singapore's food court market. Myth or reality?

Recent developments in the field of marketing research and the highly competitive nature of the business world have led to organizations to focus on using Customer Relationship Management (CRM) as a useful and important tool to enable such organizations to maximize corporate growth and garner signif...

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Bibliographic Details
Main Author:	Lim, Collin Lee Leng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/20829/

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