HEMPEL's strategy for expansion in the Indian paint market
The increasing purchasing power of 1,095,351,995 Indians and the growing manufacturing base for export are creating a potential for HEMPEL in India of approximately 94 million litres. 75 million litres of these are from the Protective segment where HEMPEL's new strategic goal is to be a profita...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/20816/ |
| _version_ | 1848792139392090112 |
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| author | Christensen, Jesper Moller |
| author_facet | Christensen, Jesper Moller |
| author_sort | Christensen, Jesper Moller |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The increasing purchasing power of 1,095,351,995 Indians and the growing manufacturing base for export are creating a potential for HEMPEL in India of approximately 94 million litres. 75 million litres of these are from the Protective segment where HEMPEL's new strategic goal is to be a profitable No. 1 by market share by 2011.
HEMPEL's present set-up in India is very small, but this dissertation will show how analyses of theory, India and HEMPEL come together in unity to promote an expansion of HEMPEL's activities in India. |
| first_indexed | 2025-11-14T18:39:39Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20816 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:39:39Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-208162022-03-21T16:03:48Z https://eprints.nottingham.ac.uk/20816/ HEMPEL's strategy for expansion in the Indian paint market Christensen, Jesper Moller The increasing purchasing power of 1,095,351,995 Indians and the growing manufacturing base for export are creating a potential for HEMPEL in India of approximately 94 million litres. 75 million litres of these are from the Protective segment where HEMPEL's new strategic goal is to be a profitable No. 1 by market share by 2011. HEMPEL's present set-up in India is very small, but this dissertation will show how analyses of theory, India and HEMPEL come together in unity to promote an expansion of HEMPEL's activities in India. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20816/1/06MBAlixjmc.pdf Christensen, Jesper Moller (2006) HEMPEL's strategy for expansion in the Indian paint market. [Dissertation (University of Nottingham only)] (Unpublished) Internationalization Uppsala Internationalisation Model Stage theory India |
| spellingShingle | Internationalization Uppsala Internationalisation Model Stage theory India Christensen, Jesper Moller HEMPEL's strategy for expansion in the Indian paint market |
| title | HEMPEL's strategy for expansion in the Indian paint market |
| title_full | HEMPEL's strategy for expansion in the Indian paint market |
| title_fullStr | HEMPEL's strategy for expansion in the Indian paint market |
| title_full_unstemmed | HEMPEL's strategy for expansion in the Indian paint market |
| title_short | HEMPEL's strategy for expansion in the Indian paint market |
| title_sort | hempel's strategy for expansion in the indian paint market |
| topic | Internationalization Uppsala Internationalisation Model Stage theory India |
| url | https://eprints.nottingham.ac.uk/20816/ |