HEMPEL's strategy for expansion in the Indian paint market
The increasing purchasing power of 1,095,351,995 Indians and the growing manufacturing base for export are creating a potential for HEMPEL in India of approximately 94 million litres. 75 million litres of these are from the Protective segment where HEMPEL's new strategic goal is to be a profita...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20816/ |
| Summary: | The increasing purchasing power of 1,095,351,995 Indians and the growing manufacturing base for export are creating a potential for HEMPEL in India of approximately 94 million litres. 75 million litres of these are from the Protective segment where HEMPEL's new strategic goal is to be a profitable No. 1 by market share by 2011.
HEMPEL's present set-up in India is very small, but this dissertation will show how analyses of theory, India and HEMPEL come together in unity to promote an expansion of HEMPEL's activities in India. |
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