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The Effect of Advertising on Brand Image: A Consumers Perspective

Advertising is a primary tool for communication with the public. With increasing competition, advertising aims to reach its target consumers creating an brand image. Companies can position themselves in particular market, to covey their position advertising is a good medium. Consumers are influenced...

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Bibliographic Details
Main Author:	Rupani, Puja
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20776/

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