The Effect of Advertising on Brand Image: A Consumers Perspective
Advertising is a primary tool for communication with the public. With increasing competition, advertising aims to reach its target consumers creating an brand image. Companies can position themselves in particular market, to covey their position advertising is a good medium. Consumers are influenced...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20776/ |
| _version_ | 1848792132495605760 |
|---|---|
| author | Rupani, Puja |
| author_facet | Rupani, Puja |
| author_sort | Rupani, Puja |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Advertising is a primary tool for communication with the public. With increasing competition, advertising aims to reach its target consumers creating an brand image. Companies can position themselves in particular market, to covey their position advertising is a good medium. Consumers are influenced by many psychological, social and personal factors that influence their perception of advertisements. This study examines how advertising effects brand image from a consumers perspective. The findings suggest that the consumers in UK are cynical about advertisements but still consider it an important medium in conveying information about the products, brands and companies. |
| first_indexed | 2025-11-14T18:39:33Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20776 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:39:33Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-207762018-03-09T08:52:55Z https://eprints.nottingham.ac.uk/20776/ The Effect of Advertising on Brand Image: A Consumers Perspective Rupani, Puja Advertising is a primary tool for communication with the public. With increasing competition, advertising aims to reach its target consumers creating an brand image. Companies can position themselves in particular market, to covey their position advertising is a good medium. Consumers are influenced by many psychological, social and personal factors that influence their perception of advertisements. This study examines how advertising effects brand image from a consumers perspective. The findings suggest that the consumers in UK are cynical about advertisements but still consider it an important medium in conveying information about the products, brands and companies. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20776/1/Rupani_2005.pdf Rupani, Puja (2006) The Effect of Advertising on Brand Image: A Consumers Perspective. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Rupani, Puja The Effect of Advertising on Brand Image: A Consumers Perspective |
| title | The Effect of Advertising on Brand Image:
A Consumers Perspective |
| title_full | The Effect of Advertising on Brand Image:
A Consumers Perspective |
| title_fullStr | The Effect of Advertising on Brand Image:
A Consumers Perspective |
| title_full_unstemmed | The Effect of Advertising on Brand Image:
A Consumers Perspective |
| title_short | The Effect of Advertising on Brand Image:
A Consumers Perspective |
| title_sort | effect of advertising on brand image:
a consumers perspective |
| url | https://eprints.nottingham.ac.uk/20776/ |