Effective Entrepreneurial Choice: The Role of Rationality and Non-Rationality in Three Entrepreneurs Success Stories

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Effective Entrepreneurial Choice: The Role of Rationality and Non-Rationality in Three Entrepreneurs Success Stories

Good entrepreneurship is important for economic growth and productivity in any modern economy. The purpose of this dissertation is to research how good entrepreneurial decisions are made. In theory, optimal or rational decision making means choosing the best alternative in response to the problem....

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Bibliographic Details
Main Author:	Chong, Anne Michele, Siang Yoon
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Entrepreneurship Decision Making Rationality Intuition
Online Access:	https://eprints.nottingham.ac.uk/20720/

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