INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR

The main goal of the paper is to obtain quantitative evidence describing the actuality of internet shopping in the case of the UK and China in order to explain the development of internet shopping and its impact on consumer behaviour. The paper builds on the relevant literature and at the same time...

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Main Author: Zheng, Fayu
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2006
Subjects:
Online Access:https://eprints.nottingham.ac.uk/20704/
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author Zheng, Fayu
author_facet Zheng, Fayu
author_sort Zheng, Fayu
building Nottingham Research Data Repository
collection Online Access
description The main goal of the paper is to obtain quantitative evidence describing the actuality of internet shopping in the case of the UK and China in order to explain the development of internet shopping and its impact on consumer behaviour. The paper builds on the relevant literature and at the same time examines consumer behaviour by questionnaires. Furthermore, the future development of internet shopping will be measured, and a deep comparison of consumer behaviour between these two countries is also analysed. To reach those objectives a co-integration analysis and quantitative research methods are used to identify all aspect of the internet shopping and impact on consumer behaviour. The data results obtained revealed in the paper support the research questions that including recent trends and various issues of in internet shopping, and principal factors for consumer behaviour. The paper, therefore, provides information for analysing these research questions to conclude the status of internet shopping and its impact of consumer behaviour among UK and China consumers. More specifically, the empirical results suggest how the E-commerce company make marketing strategies according the research data and analysing results.
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format Dissertation (University of Nottingham only)
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institution University of Nottingham Malaysia Campus
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language English
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publishDate 2006
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spelling nottingham-207042018-03-12T07:42:49Z https://eprints.nottingham.ac.uk/20704/ INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR Zheng, Fayu The main goal of the paper is to obtain quantitative evidence describing the actuality of internet shopping in the case of the UK and China in order to explain the development of internet shopping and its impact on consumer behaviour. The paper builds on the relevant literature and at the same time examines consumer behaviour by questionnaires. Furthermore, the future development of internet shopping will be measured, and a deep comparison of consumer behaviour between these two countries is also analysed. To reach those objectives a co-integration analysis and quantitative research methods are used to identify all aspect of the internet shopping and impact on consumer behaviour. The data results obtained revealed in the paper support the research questions that including recent trends and various issues of in internet shopping, and principal factors for consumer behaviour. The paper, therefore, provides information for analysing these research questions to conclude the status of internet shopping and its impact of consumer behaviour among UK and China consumers. More specifically, the empirical results suggest how the E-commerce company make marketing strategies according the research data and analysing results. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20704/1/06_MSc_International_Business_lixfz5.pdf Zheng, Fayu (2006) INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR. [Dissertation (University of Nottingham only)] (Unpublished) Internet shopping Consumer behaviour E-commerce Consumer purchase decision making process.
spellingShingle Internet shopping
Consumer behaviour
E-commerce
Consumer purchase decision making process.
Zheng, Fayu
INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR
title INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR
title_full INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR
title_fullStr INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR
title_full_unstemmed INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR
title_short INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR
title_sort internet shopping and its impact on consumer behaviour
topic Internet shopping
Consumer behaviour
E-commerce
Consumer purchase decision making process.
url https://eprints.nottingham.ac.uk/20704/