The Resource Based View and Competitive positioning: Impotance of Market Based Resources.

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The Resource Based View and Competitive positioning: Impotance of Market Based Resources.

The dissertation examines the importance of market based resources in achieving competitive positioning strategies. The two contradictory paradigms, resource based view and marketing perspective have been explored in depth. The subject of my research in this context has been the Indian market. The e...

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Bibliographic Details
Main Author:	Agarwal, Namrata
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20691/

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