Modelling the effects of user learning on forced innovation diffusion

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Modelling the effects of user learning on forced innovation diffusion

Technology adoption theories assume that users’ acceptance of an innovative technology is on a voluntary basis. However, sometimes users are force to accept an innovation. In this case users have to learn what it is useful for and how to use it. This learning process will enable users to transit fro...

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Bibliographic Details
Main Authors:	Zhang, Tao, Siebers, Peer-Olaf, Aickelin, Uwe
Format:	Conference or Workshop Item
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/2068/

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