Relationship Marketing in Service Organizations: A Review of the Dynamics of Agency-client Relationships

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Relationship Marketing in Service Organizations: A Review of the Dynamics of Agency-client Relationships

Ongoing relationships between businesses and their customers are receiving renewed interest in marketing as increasing number of firms are shifting their attention from transactional to relationship marketing (Sheth and Parvatiyar 1995). Companies are increasingly realising the importance of custome...

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Bibliographic Details
Main Author:	Ogbemudia, Sarah
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20650/

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