A STUDY OF RELATIONSHIP MARKETING IN THE VIETNAMESE BANKING SECTOR

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A STUDY OF RELATIONSHIP MARKETING IN THE VIETNAMESE BANKING SECTOR

Relationship Marketing has been thought of as a new paradigm in marketing over the last few decades. It has been believed by academics and practitioners that companies can achieve success in the long run by maintaining relationship with their customers and business associates. However, much of the w...

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Bibliographic Details
Main Author:	Nguyen, Thi Thu Hien
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	relationship marketing Vietnamese banking sector trust commitment bonds crm crm components
Online Access:	https://eprints.nottingham.ac.uk/20644/

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