Goods and Services are no longer enough: A Multiple Case Study Approach to understand Experience Marketing

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Goods and Services are no longer enough: A Multiple Case Study Approach to understand Experience Marketing

In a market characterized by brand parity and increasing price competition, ingenious organisations are differentiating themselves by providing not just goods and services, but holistic experiences that engage and entertain consumers and connect them to the brand. Though a recent phenomenon, experie...

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Bibliographic Details
Main Author:	Baid, Pooja
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	experience marketing
Online Access:	https://eprints.nottingham.ac.uk/20642/

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