APA (7th ed.) Citation

Baid, P. (2006). Goods and Services are no longer enough: A Multiple Case Study Approach to understand Experience Marketing.

Chicago Style (17th ed.) Citation

Baid, Pooja. Goods and Services Are No Longer Enough: A Multiple Case Study Approach to Understand Experience Marketing. 2006.

MLA (9th ed.) Citation

Baid, Pooja. Goods and Services Are No Longer Enough: A Multiple Case Study Approach to Understand Experience Marketing. 2006.

Warning: These citations may not always be 100% accurate.