Sustaining Competitiveness in a Commodity Market

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Sustaining Competitiveness in a Commodity Market

In this research project, a study on how Sasol, an oil and chemicals producers, evaluate the issues that the company could consider as precursors to sustain its competitiveness in the commodity market. Six independent variables being; Price Competitiveness, Customer Satisfaction, Service Efficiency,...

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Bibliographic Details
Main Author:	Tan, Fonn Hwee Beng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	sustaining competitiveness marketing strategic marketing
Online Access:	https://eprints.nottingham.ac.uk/20629/

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