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How Culture Influences the brand association in the United Kingdoms and Taiwan: a case study of L Oreal Paris.

Culture is one of the most influential factors in international marketing. This survey is designed to investigate the relationship between culture and consumers brand association in different countries by using L'Oreal Paris as a case study. Individualism and collectivism are used to be the mea...

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Bibliographic Details
Main Author:	Wang, Wei-Shien
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	cosmetics L'Oreal Paris culture brand association
Online Access:	https://eprints.nottingham.ac.uk/20620/

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