CONSUMER PREFERENCE OF DOMESTIC VERSUS FOREIGN BRANDED CLOTHING IN A DEVELOPING COUNTRY: THE CASE OF TURKEY

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CONSUMER PREFERENCE OF DOMESTIC VERSUS FOREIGN BRANDED CLOTHING IN A DEVELOPING COUNTRY: THE CASE OF TURKEY

The focus of this dissertation is to analyse the attitudes of Turkish women who belongs to different age groups when purchasing domestic and foreign branded clothing. The effect of country of origin, brand versus country of origin, country image, brand image, ethnocentrism and conspicuous consumptio...

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Bibliographic Details
Main Author:	Kapali, Didem
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Turkey Brand Country of origin Consumer ethnocentrism retail internationalisation conspicuous consumption clothing domestic and foreing brand clothing.
Online Access:	https://eprints.nottingham.ac.uk/20618/

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