When Opposite Attract: An Exploratory Study of the Relationship between Entrepreneurial Orientation and
Market Orientation and their Paths to Innovation and Performance

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When Opposite Attract: An Exploratory Study of the Relationship between Entrepreneurial Orientation and Market Orientation and their Paths to Innovation and Performance

A central challenge facing firms is their ability to innovate and create new products whilst at the same time meeting existing market demands. Entrepreneurial orientation has been proposed as a solution to the former whilst market orientation is proposed as a solution to the latter. Entrepreneuria...

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Bibliographic Details
Main Author:	Yip, Leslie Ka Wa
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Market Orientation Entrepreneurial Orientation Market Entrepreneurship Innovation Toyota BMW Learning Organisational Strucutre and Behaviour Orientation Case Studies Market-lead Market-driving Organisational Ambidexterity Contextual Ambidexterity Atuahene-Gima Kohli-Jaworski
Online Access:	https://eprints.nottingham.ac.uk/20585/

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