Globalization of High Street UK Brands in the Indian Retail Market and Its Impact on the Culture and Buying Behaviour of Indians

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Globalization of High Street UK Brands in the Indian Retail Market and Its Impact on the Culture and Buying Behaviour of Indians

Since 1991, the year the government began to open the Indian economy to the world, foreign influences have crept into India at a faster pace, challenging one of the world's most insular societies (Fuller, T. 2000). The Indian government has slowly been opening the market for foreign direct i...

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Bibliographic Details
Main Author:	Kapur, Rhea
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	globalisation brands consumers culture retailing
Online Access:	https://eprints.nottingham.ac.uk/20573/

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