Taking a More Balanced Approach to B2B Services Branding: A Case Study of Concise Demolition

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Taking a More Balanced Approach to B2B Services Branding: A Case Study of Concise Demolition

The service sector in the developed world has experienced considerable growth over the past two decades. The UK has been no exception. However, many academics have argued this development has not been accompanied by a proportionate growth in services branding literature. This paper looks to add to...

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Bibliographic Details
Main Author:	Coleman, Darren
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	branding services B2B marketing
Online Access:	https://eprints.nottingham.ac.uk/20566/

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