Consumer Perception of Global vs. Local Brands: The Indian Car Industry

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Consumer Perception of Global vs. Local Brands: The Indian Car Industry

This study examines consumer perception of global brands vs. local brands in the Indian car industry. Consumer brand perceptions have substantial implications in Marketing. The study explores and understands consumer perceptions of global and local car brands in India by accomplishing the secondary...

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Bibliographic Details
Main Author:	Mathan Sankar, Shyamala
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Consumer Perception Global brands Local brands consumer preference Country-of-origin foreign brand globalness Consumer ethnocentrism.
Online Access:	https://eprints.nottingham.ac.uk/20553/

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