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Consumers Brand Relationships and Attitudes Towards Branded Clothes: A Comparison Between British and Greek Young Consumers.

Abstract This dissertation is concerned with consumers brand relationships and attitudes towards branded clothes comparing British and Greek young consumers. With this study the researcher tries to investigate whether Greek and British young consumers develop weak or strong relationships with par...

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Bibliographic Details
Main Author:	Bekou, Eleni
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Relationship Marketing Consumer Behaviour
Online Access:	https://eprints.nottingham.ac.uk/20524/

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