The development of a new end-to-end Customer Relationship Management (CRM) approach for Jupiter Design
This report has been produced by a team of MBA students from Nottingham University Business School, with the remit of developing a new approach to end-toend Customer Relationship Management (CRM) for the client - Jupiter Design (Jupiter). During the past 12-years Jupiter has grown significantly in t...
| Main Authors: | , , , |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20499/ |
| _version_ | 1848792086123380736 |
|---|---|
| author | Cheng, Ya-Fang Hann, David Jones, Tim Ogbemudia, Sarah |
| author_facet | Cheng, Ya-Fang Hann, David Jones, Tim Ogbemudia, Sarah |
| author_sort | Cheng, Ya-Fang |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This report has been produced by a team of MBA students from Nottingham
University Business School, with the remit of developing a new approach to end-toend Customer Relationship Management (CRM) for the client - Jupiter Design (Jupiter). During the past 12-years Jupiter has grown significantly in terms of both size and client base. To consolidate this growth, Jupiter has identified that it must maximise the revenue from its existing client base. The adoption of a CRM approach has been suggested as a possible solution. |
| first_indexed | 2025-11-14T18:38:48Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20499 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:38:48Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-204992020-05-08T10:46:10Z https://eprints.nottingham.ac.uk/20499/ The development of a new end-to-end Customer Relationship Management (CRM) approach for Jupiter Design Cheng, Ya-Fang Hann, David Jones, Tim Ogbemudia, Sarah This report has been produced by a team of MBA students from Nottingham University Business School, with the remit of developing a new approach to end-toend Customer Relationship Management (CRM) for the client - Jupiter Design (Jupiter). During the past 12-years Jupiter has grown significantly in terms of both size and client base. To consolidate this growth, Jupiter has identified that it must maximise the revenue from its existing client base. The adoption of a CRM approach has been suggested as a possible solution. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20499/1/06MBAlixyfclixdbhlixtjjlixso1.pdf Cheng, Ya-Fang, Hann, David, Jones, Tim and Ogbemudia, Sarah (2006) The development of a new end-to-end Customer Relationship Management (CRM) approach for Jupiter Design. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Cheng, Ya-Fang Hann, David Jones, Tim Ogbemudia, Sarah The development of a new end-to-end Customer Relationship Management (CRM) approach for Jupiter Design |
| title | The development of a new end-to-end Customer Relationship Management (CRM) approach for Jupiter Design |
| title_full | The development of a new end-to-end Customer Relationship Management (CRM) approach for Jupiter Design |
| title_fullStr | The development of a new end-to-end Customer Relationship Management (CRM) approach for Jupiter Design |
| title_full_unstemmed | The development of a new end-to-end Customer Relationship Management (CRM) approach for Jupiter Design |
| title_short | The development of a new end-to-end Customer Relationship Management (CRM) approach for Jupiter Design |
| title_sort | development of a new end-to-end customer relationship management (crm) approach for jupiter design |
| url | https://eprints.nottingham.ac.uk/20499/ |