Managing Change: the people side of implementing CRM processes

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Managing Change: the people side of implementing CRM processes

This report has been produced with the remit of analysing the people side of change management with regard to a Customer Relationship Management (CRM) process implementation at Jupiter Design (Jupiter). An increasing churn of clients and 12- years of growth has made Jupiter realise they must maximis...

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Bibliographic Details
Main Author:	Hann, David
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20497/

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