Managing Change: the people side of implementing CRM processes
This report has been produced with the remit of analysing the people side of change management with regard to a Customer Relationship Management (CRM) process implementation at Jupiter Design (Jupiter). An increasing churn of clients and 12- years of growth has made Jupiter realise they must maximis...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20497/ |
| _version_ | 1848792085658861568 |
|---|---|
| author | Hann, David |
| author_facet | Hann, David |
| author_sort | Hann, David |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This report has been produced with the remit of analysing the people side of change
management with regard to a Customer Relationship Management (CRM) process
implementation at Jupiter Design (Jupiter). An increasing churn of clients and 12-
years of growth has made Jupiter realise they must maximise revenues from existing
clients. The adoption of a CRM approach has been suggested as a possible solution. |
| first_indexed | 2025-11-14T18:38:48Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20497 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:38:48Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-204972020-05-08T10:46:06Z https://eprints.nottingham.ac.uk/20497/ Managing Change: the people side of implementing CRM processes Hann, David This report has been produced with the remit of analysing the people side of change management with regard to a Customer Relationship Management (CRM) process implementation at Jupiter Design (Jupiter). An increasing churn of clients and 12- years of growth has made Jupiter realise they must maximise revenues from existing clients. The adoption of a CRM approach has been suggested as a possible solution. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20497/1/06MBAlixdbh.pdf Hann, David (2006) Managing Change: the people side of implementing CRM processes. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Hann, David Managing Change: the people side of implementing CRM processes |
| title | Managing Change: the people side of implementing CRM processes |
| title_full | Managing Change: the people side of implementing CRM processes |
| title_fullStr | Managing Change: the people side of implementing CRM processes |
| title_full_unstemmed | Managing Change: the people side of implementing CRM processes |
| title_short | Managing Change: the people side of implementing CRM processes |
| title_sort | managing change: the people side of implementing crm processes |
| url | https://eprints.nottingham.ac.uk/20497/ |