Managing Change: the people side of implementing CRM processes
This report has been produced with the remit of analysing the people side of change management with regard to a Customer Relationship Management (CRM) process implementation at Jupiter Design (Jupiter). An increasing churn of clients and 12- years of growth has made Jupiter realise they must maximis...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20497/ |
| Summary: | This report has been produced with the remit of analysing the people side of change
management with regard to a Customer Relationship Management (CRM) process
implementation at Jupiter Design (Jupiter). An increasing churn of clients and 12-
years of growth has made Jupiter realise they must maximise revenues from existing
clients. The adoption of a CRM approach has been suggested as a possible solution. |
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