QR Code

The Consumer Behaviour of Taiwanese Young People: With Respect to Luxury Brand Products

In recent years, there is a fever of buying and using luxury brand products in Taiwanese young generation. Young people are feverish to purchase expensive and luxury goods from those famous international luxury brands. This dissertation aims to investigate this phenomenon in depth. The study cou...

Full description

Bibliographic Details
Main Author:	Li, Wei-Hsuan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20477/

Similar Items

An investigation toward the perception of young Taiwanese consumers’ fashion consumption behaviour
by: WEN, YEN-HSUAN
Published: (2014)

Cypriot Consumer Behaviour Towards Luxury Brands
by: Archeou, Maria
Published: (2008)

Consumer advocacy for luxury brands
by: Shimul, A., et al.
Published: (2018)

An Exploratory Study of Motivation for the Young Adult Consumers To Purchase Luxury Brands
by: Shumsher JB Rana, Sarthak
Published: (2012)

Agonistic Behaviour in Luxury Branding
by: Sutrisna, Elaine
Published: (2018)

Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia
by: Seilkhanova, Saniya
Published: (2017)

Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance
by: Phau, Ian
Published: (2009)

Understand the customer experience of luxury brands at before purchase stage and investigate the way to enhance this experience.
by: Chou, Yi Hsuan
Published: (2014)

Applying consumer-based brand equity in luxury hotel branding
by: Liu, M., et al.
Published: (2016)

The Impact of Brand Image on Consumer Behaviour of Luxury Goods of Fashion Industry in China
by: Cheng, Chi-Wen
Published: (2006)

Taiwanese Consumers’ Perceptions of Local and Global Brands: An Investigation in Taiwan Computer Industry
by: Hsieh, Ya-Yun
Published: (2010)

Cross-cultural Comparison of Consumption Perceptions of Luxury Brands amongst American and Chinese Young Consumer
by: ZHU, Meiyi
Published: (2013)

MOTIVATION OF INDIAN CONSUMERS TO CHOOSE INTERNATIONAL LUXURY BRANDS
by: Chandna, Shridhar
Published: (2015)

CONSUMER MOTIVATIONS OF INDIAN YOUTH TO PURCHASE LUXURY BRANDS
by: KAPOOR, RIYA
Published: (2017)

An investigation of young Chinese consumers’ purchasing motivations toward luxury products
by: Cui, Jingyue
Published: (2015)

Consumers evaluation of imitation in luxury brands and their purchase intention
by: Zhang, W.
Published: (2015)

Brand mimicry of luxury brands
by: Teah, Hui Min
Published: (2013)

Consumer Attitude Towards to Step-down Extension of Luxury Brand
by: Chen, Hsing-Yu
Published: (2010)

Factors Influencing Consumer Buying Behavior of Luxury Branded Goods
by: Khor, Eng Tatt
Published: (2010)

Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism
by: Teah, Jun-Huan (Kevin)
Published: (2022)

Luxury consumer behavior in Malaysia : Quiet brands versus loud brands / Mohammad Bagheri
by: Bagheri, Mohammad
Published: (2012)

Luxury Brand Charisma
by: Hatton-Jones, Siobhan
Published: (2020)

What Are The Motivational Drivers For Chinese Generation Y Consumers To Consume The International Luxury Brands?
by: YAO, LIYUE
Published: (2015)

BRAND EXPERIENCE FOR LUXURY CARS: A CASE STUDY OF VIETNAMESE CONSUMERS
by: TRAN, HANH UYEN DAM
Published: (2012)

Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands
by: Latter, Chelsey, et al.
Published: (2010)

Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands
by: Teah, Min, et al.
Published: (2012)

Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
by: Phau, Ian, et al.
Published: (2013)

Predictors and purchase intentions of counterfeits of luxury branded products
by: Phau, Ian
Published: (2010)

The Impact of Value Perceptions on Purchasing of Luxury Branded Products
by: Lam, Jeng Cherng
Published: (2016)

Consumer-based brand equity of apparel brands as perceived by young consumers.
by: Wong, Foong Yee
Published: (2012)

Social Networks and Dynamic Firm Performance: Evidence from the Taiwanese Semiconductor Industry
by: Wang, Wei-Kang, et al.
Published: (2021)

Conceptualising Luxury Brand Attachment
by: Shimul, Md Anwar Sadat
Published: (2018)

Conceptualizing luxury brand attachment
by: Shimul, Anwar
Published: (2015)

The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them.
by: Nguyen, Phuong
Published: (2012)

Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
by: Lee, Thomas, et al.
Published: (2012)

Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers
by: Phau, Ian, et al.
Published: (2009)

Identity construction through online luxury consumption among young consumers
by: Karanapakorn, Varisara
Published: (2016)

Young consumers evaluations of diffusion brands
by: Phau, Ian, et al.
Published: (2009)

Attitude of Young Adults towards New Luxury Brand Positioning in Chinese Coffee Market
by: Gan, Lu
Published: (2011)

How Culture Influences Consumer Loyalty towards Cosmetic Products A Comparison of UK and Taiwanese consumers
by: Chen, Hsin-Ping
Published: (2007)