The Barriers of Foriegn Hotels Entering the Chinese Market
China is a late comer in the tourism industry, but it does not mean that China has lower development in the hotel industry because of its surprising growth in the number of hotel. Because the rapidly increasing international and domestic tourists, the Chinese blooming economy and many important in...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/20475/ |
| _version_ | 1848792082533056512 |
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| author | CHEN, LI-YIN |
| author_facet | CHEN, LI-YIN |
| author_sort | CHEN, LI-YIN |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | China is a late comer in the tourism industry, but it does not mean that China has lower development in the hotel industry because of its surprising growth in the number of hotel. Because the rapidly increasing international and domestic tourists, the Chinese blooming economy and many important international and continental events which will be held in China, the Chinese hotel industry has rapid development in China. Therefore, both foreign and domestic hotel corporations have been expanded their business to this potential market.
However, doing hotel business in China has never been easy. This is because the Chinas peculiar business, social, cultures, politic, economy background. In order to understand the barriers of foreign hotels entering the Chinese hotel industry more deeply, this paper has classified the barriers into four types which is a result of interviewing the G.M. of Hyatt and Sovereign hotels in China. The four set of barriers are based on the process of building a hotel. These processes are investment, marketing, operation, and expansion. In addition, this paper also points out that the factor influencing the choice of entry mode in China. On the one hand, these factors might be barriers for companies implement some entry modes in China. On the other hand, they might assist investors in expanding business with some entry modes. |
| first_indexed | 2025-11-14T18:38:45Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20475 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:38:45Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-204752018-01-24T08:02:42Z https://eprints.nottingham.ac.uk/20475/ The Barriers of Foriegn Hotels Entering the Chinese Market CHEN, LI-YIN China is a late comer in the tourism industry, but it does not mean that China has lower development in the hotel industry because of its surprising growth in the number of hotel. Because the rapidly increasing international and domestic tourists, the Chinese blooming economy and many important international and continental events which will be held in China, the Chinese hotel industry has rapid development in China. Therefore, both foreign and domestic hotel corporations have been expanded their business to this potential market. However, doing hotel business in China has never been easy. This is because the Chinas peculiar business, social, cultures, politic, economy background. In order to understand the barriers of foreign hotels entering the Chinese hotel industry more deeply, this paper has classified the barriers into four types which is a result of interviewing the G.M. of Hyatt and Sovereign hotels in China. The four set of barriers are based on the process of building a hotel. These processes are investment, marketing, operation, and expansion. In addition, this paper also points out that the factor influencing the choice of entry mode in China. On the one hand, these factors might be barriers for companies implement some entry modes in China. On the other hand, they might assist investors in expanding business with some entry modes. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20475/1/LI_YIN_CHEN-4043251-DISSERTATION_FINAL.pdf CHEN, LI-YIN (2006) The Barriers of Foriegn Hotels Entering the Chinese Market. [Dissertation (University of Nottingham only)] (Unpublished) Barriers the Chinese hotel industry Market entry modes franchising management contract |
| spellingShingle | Barriers the Chinese hotel industry Market entry modes franchising management contract CHEN, LI-YIN The Barriers of Foriegn Hotels Entering the Chinese Market |
| title | The Barriers of Foriegn Hotels Entering the Chinese Market |
| title_full | The Barriers of Foriegn Hotels Entering the Chinese Market |
| title_fullStr | The Barriers of Foriegn Hotels Entering the Chinese Market |
| title_full_unstemmed | The Barriers of Foriegn Hotels Entering the Chinese Market |
| title_short | The Barriers of Foriegn Hotels Entering the Chinese Market |
| title_sort | barriers of foriegn hotels entering the chinese market |
| topic | Barriers the Chinese hotel industry Market entry modes franchising management contract |
| url | https://eprints.nottingham.ac.uk/20475/ |