Corporate Social Responsibility: Is It A Strategy To Enhance Reputation? An Analysis into The Auto Industry

Corporate Social Responsibility, Is it a strategy to enhance the reputation of corporations? Companies today have various methods to gain a favourable outlook in the minds of its stakeholders. Corporate Social Responsibility is one of the strategies that companies use in this regard. It can be sa...

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Main Author: Mathew, Justy
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2006
Subjects:
Online Access:https://eprints.nottingham.ac.uk/20461/
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author Mathew, Justy
author_facet Mathew, Justy
author_sort Mathew, Justy
building Nottingham Research Data Repository
collection Online Access
description Corporate Social Responsibility, Is it a strategy to enhance the reputation of corporations? Companies today have various methods to gain a favourable outlook in the minds of its stakeholders. Corporate Social Responsibility is one of the strategies that companies use in this regard. It can be said that reputation is one of the greatest assets to a company and to build a positive one, takes time and effort. It is a recent phenomenon that companies are focusing more on society and acting responsibly to its stakeholders. Now firms are increasingly perceived as Corporate Citizens acting for projecting positive images and enhancing reputation. Corporations are not only interested in their financial performance but also on ethical and social issues. Management is greatly emphasizing the need of socially responsible activities and thereby contributing to establish images that reflect back on reputation. It can be said, CSR is definitely a strategy to enhance reputation, and corporations today are maximizing the use of it.
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spelling nottingham-204612017-12-29T10:43:17Z https://eprints.nottingham.ac.uk/20461/ Corporate Social Responsibility: Is It A Strategy To Enhance Reputation? An Analysis into The Auto Industry Mathew, Justy Corporate Social Responsibility, Is it a strategy to enhance the reputation of corporations? Companies today have various methods to gain a favourable outlook in the minds of its stakeholders. Corporate Social Responsibility is one of the strategies that companies use in this regard. It can be said that reputation is one of the greatest assets to a company and to build a positive one, takes time and effort. It is a recent phenomenon that companies are focusing more on society and acting responsibly to its stakeholders. Now firms are increasingly perceived as Corporate Citizens acting for projecting positive images and enhancing reputation. Corporations are not only interested in their financial performance but also on ethical and social issues. Management is greatly emphasizing the need of socially responsible activities and thereby contributing to establish images that reflect back on reputation. It can be said, CSR is definitely a strategy to enhance reputation, and corporations today are maximizing the use of it. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20461/1/06MAlixjsm1.pdf Mathew, Justy (2006) Corporate Social Responsibility: Is It A Strategy To Enhance Reputation? An Analysis into The Auto Industry. [Dissertation (University of Nottingham only)] (Unpublished) Corporate Social Reponsibility Image Reputation
spellingShingle Corporate Social Reponsibility
Image
Reputation
Mathew, Justy
Corporate Social Responsibility: Is It A Strategy To Enhance Reputation? An Analysis into The Auto Industry
title Corporate Social Responsibility: Is It A Strategy To Enhance Reputation? An Analysis into The Auto Industry
title_full Corporate Social Responsibility: Is It A Strategy To Enhance Reputation? An Analysis into The Auto Industry
title_fullStr Corporate Social Responsibility: Is It A Strategy To Enhance Reputation? An Analysis into The Auto Industry
title_full_unstemmed Corporate Social Responsibility: Is It A Strategy To Enhance Reputation? An Analysis into The Auto Industry
title_short Corporate Social Responsibility: Is It A Strategy To Enhance Reputation? An Analysis into The Auto Industry
title_sort corporate social responsibility: is it a strategy to enhance reputation? an analysis into the auto industry
topic Corporate Social Reponsibility
Image
Reputation
url https://eprints.nottingham.ac.uk/20461/