| Summary: | As companies race to adopt mass customization (MC) as one of the key strategies, it becomes increasingly important to understand how order fulfillment system work more effectively and efficiently. Within the automotive sector, virtual-build- to-order (VBTO) is an emerging form of order fulfillment system that attempts to achieve high fulfillment performance level to reduce customers waiting time and minimize the finished product stock. Its suitability for use has been identified as part or a MC manufacturing strategy, in particular for the Catalogue Mode of MC. An automaker in this position would need to understand the relationships between system variables.
Our research describes and develops a design aid for Ford of Europe engaged in order fulfillment system that underpins VBTO, emphasizing the loading policies in kinds of situation. This simulating model for this problem is based on the core model of VBTO previously designed by Brabazon and MacCarthy. Furthermore, the implications of these results for future research as well as the potential problems are examined.
Keywords: mass customization, order fulfillment, VBTO, simulation, automotive, pipeline disturbance
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