Service Quality and Behavioral Intentions: A Study of Hong Kong Mobile Services Industry

Studies on service quality are popular but specifically on service quality of mobile network services industry in Hong Kong are scarce. This paper aims at developing a service quality dimension for the mobile network services industry in Hong Kong. The study investigates the service quality of the s...

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Main Author: Leung, Man Huen Jenny
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2006
Online Access:https://eprints.nottingham.ac.uk/20430/
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author Leung, Man Huen Jenny
author_facet Leung, Man Huen Jenny
author_sort Leung, Man Huen Jenny
building Nottingham Research Data Repository
collection Online Access
description Studies on service quality are popular but specifically on service quality of mobile network services industry in Hong Kong are scarce. This paper aims at developing a service quality dimension for the mobile network services industry in Hong Kong. The study investigates the service quality of the six network operators in Hong Kong and explores the determinants of service quality in the industry. It studies the impact of service quality on both customer satisfaction and behavioral intentions. In this study, six service quality dimensions, which are Empathy, Responsiveness, Network Quality, Reliability, Assurance, and Tangibles, are developed specifically for the industry. Network Quality is salient in determining both overall service quality and customer satisfaction. Finally, the results are discussed.
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format Dissertation (University of Nottingham only)
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institution University of Nottingham Malaysia Campus
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language English
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spelling nottingham-204302018-06-07T12:23:32Z https://eprints.nottingham.ac.uk/20430/ Service Quality and Behavioral Intentions: A Study of Hong Kong Mobile Services Industry Leung, Man Huen Jenny Studies on service quality are popular but specifically on service quality of mobile network services industry in Hong Kong are scarce. This paper aims at developing a service quality dimension for the mobile network services industry in Hong Kong. The study investigates the service quality of the six network operators in Hong Kong and explores the determinants of service quality in the industry. It studies the impact of service quality on both customer satisfaction and behavioral intentions. In this study, six service quality dimensions, which are Empathy, Responsiveness, Network Quality, Reliability, Assurance, and Tangibles, are developed specifically for the industry. Network Quality is salient in determining both overall service quality and customer satisfaction. Finally, the results are discussed. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20430/1/06MAManHuenJennyLeung.pdf Leung, Man Huen Jenny (2006) Service Quality and Behavioral Intentions: A Study of Hong Kong Mobile Services Industry. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Leung, Man Huen Jenny
Service Quality and Behavioral Intentions: A Study of Hong Kong Mobile Services Industry
title Service Quality and Behavioral Intentions: A Study of Hong Kong Mobile Services Industry
title_full Service Quality and Behavioral Intentions: A Study of Hong Kong Mobile Services Industry
title_fullStr Service Quality and Behavioral Intentions: A Study of Hong Kong Mobile Services Industry
title_full_unstemmed Service Quality and Behavioral Intentions: A Study of Hong Kong Mobile Services Industry
title_short Service Quality and Behavioral Intentions: A Study of Hong Kong Mobile Services Industry
title_sort service quality and behavioral intentions: a study of hong kong mobile services industry
url https://eprints.nottingham.ac.uk/20430/