A study of consumer consumption and consumption experience from an experiential marketing perspective -using the Eslite Bookstore in Taipei as an example

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A study of consumer consumption and consumption experience from an experiential marketing perspective -using the Eslite Bookstore in Taipei as an example

This study investigates and discusses consumer consumption and consumption experiences by utilizing the "Strategic Experiential Modules"(Schmitt 1999) in the context of Eslite Bookstore in Taipei. The finding shows that consumers who go to Eslite Bookstore associate their consumption wit...

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Bibliographic Details
Main Author:	Huang, Chen Chi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20427/

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