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The Impact of Brand Image on Consumer Behaviour of Luxury Goods of Fashion Industry in China

When we are marching into the next century, we have been witnessing China emerge as a great economic entity in the world. China, as a newly emerging market, has many affluent opportunities to be discovered and developed by business organisations from different industries. With the great population a...

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Bibliographic Details
Main Author:	Cheng, Chi-Wen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Brand Image Consumer Behaviour
Online Access:	https://eprints.nottingham.ac.uk/20354/

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