Mass customisation research in automotive sector: A simulation of feature model policy

ABSTRACT Purpose: - The feature model policy is an important area of mass customisation. It examines how fulfilment performance varies when different production plan distributions are exposed to different demand distributions. Methodology: - A simulation model is used to simulate the VBTO vehicle...

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Bibliographic Details
Main Author: Deng, Qing
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2006
Online Access:https://eprints.nottingham.ac.uk/20349/
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author Deng, Qing
author_facet Deng, Qing
author_sort Deng, Qing
building Nottingham Research Data Repository
collection Online Access
description ABSTRACT Purpose: - The feature model policy is an important area of mass customisation. It examines how fulfilment performance varies when different production plan distributions are exposed to different demand distributions. Methodology: - A simulation model is used to simulate the VBTO vehicle production system. Different production plan and customer demand are generated with Beta distribution and put into system to capture system performances. Findings: - With the differences grow between production plan and market demand, reconfiguration becomes less and less useful. As a result, more BTO products required. The increase of BTO products would lower system performance in terms of stock level, stock age and average customer waiting time. Practical implications: - Matching production plan and marketing demand enable vehicle manufacturers to reduce lead time and inventory cost at the same time improve customer satisfaction by reducing average customer waiting time. Under downstream reconfiguration environment, it is profitable to develop production plan distribution skew higher than marketing demand distribution. Keywords: Mass customisation, Order fulfilment, Simulation, Automotive sector
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format Dissertation (University of Nottingham only)
id nottingham-20349
institution University of Nottingham Malaysia Campus
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language English
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publishDate 2006
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spelling nottingham-203492018-01-10T18:43:47Z https://eprints.nottingham.ac.uk/20349/ Mass customisation research in automotive sector: A simulation of feature model policy Deng, Qing ABSTRACT Purpose: - The feature model policy is an important area of mass customisation. It examines how fulfilment performance varies when different production plan distributions are exposed to different demand distributions. Methodology: - A simulation model is used to simulate the VBTO vehicle production system. Different production plan and customer demand are generated with Beta distribution and put into system to capture system performances. Findings: - With the differences grow between production plan and market demand, reconfiguration becomes less and less useful. As a result, more BTO products required. The increase of BTO products would lower system performance in terms of stock level, stock age and average customer waiting time. Practical implications: - Matching production plan and marketing demand enable vehicle manufacturers to reduce lead time and inventory cost at the same time improve customer satisfaction by reducing average customer waiting time. Under downstream reconfiguration environment, it is profitable to develop production plan distribution skew higher than marketing demand distribution. Keywords: Mass customisation, Order fulfilment, Simulation, Automotive sector 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20349/1/06MSclixqd.pdf Deng, Qing (2006) Mass customisation research in automotive sector: A simulation of feature model policy. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Deng, Qing
Mass customisation research in automotive sector: A simulation of feature model policy
title Mass customisation research in automotive sector: A simulation of feature model policy
title_full Mass customisation research in automotive sector: A simulation of feature model policy
title_fullStr Mass customisation research in automotive sector: A simulation of feature model policy
title_full_unstemmed Mass customisation research in automotive sector: A simulation of feature model policy
title_short Mass customisation research in automotive sector: A simulation of feature model policy
title_sort mass customisation research in automotive sector: a simulation of feature model policy
url https://eprints.nottingham.ac.uk/20349/