Consumers perceptions towards the sponsorship of the 2006 FIFA World Cup

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Consumers perceptions towards the sponsorship of the 2006 FIFA World Cup

This qualitative study evaluates sports sponsorship from the football fans perspective, concentrating on the sponsorship of big sporting events and the FIFA World Cup in particular. The World Cup attracts billions of viewers and a huge number of companies intend to associate their products with this...

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Bibliographic Details
Main Author:	Russ, Florian
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	sponsorship World Cup commercialisation marketing communications
Online Access:	https://eprints.nottingham.ac.uk/20317/

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