CHILDREN AFFECTING PARENTAL CONSUMPTION DECISIONS

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CHILDREN AFFECTING PARENTAL CONSUMPTION DECISIONS

Children today have become the indirect decision makers of a household. Their influence has grown and they directly or indirectly influence most decisions taken in a household. This study provides a contribution to the existing body of literature available and looks at the influence of children on p...

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Bibliographic Details
Main Author:	Kedia, Nikheel
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	children influence on parental decisions marketing to children
Online Access:	https://eprints.nottingham.ac.uk/20313/

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