| Summary: | Contrary on the common belief of Hong Kong as a tourist destination of shopping paradise, Hong Kong does have the romantic elements in which there is the potential for Hong Kong to be repositioned in the international tourism market to be a romantic destination for attracting newlyweds to celebrate their honeymoons here and for married couples for celebrating their marriage anniversary.
This paper examines the attributes of Hong Kong to be a romantic destination by a SWOT Analysis and find out that the core competency of Hong Kong lies from the fact that with the uniqueness of combination between the Oriental and Western Culture and with the proximity to mainland China, Hong Kong can be positioned as a romantic destination to mainland Chinese first. And, to ensure the sustainable development of Hong Kong tourism, pollution problem has to be tackled and more holiday resort hotels have to be built to further foster Hong Kong's position as a romantic destination.
A survey had been carried out in the Hong Kong International Airport that confirmed Hong Kong may have the potential to be developed as a romantic destination, but it may not be obvious for non-Asians to think Hong Kong is as a honeymoon destination because of the similarities of the presence of good hotels, restaurants and skyscrapers in most of the big cities.
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