Customer Relationship Management: A Case Study of the Ritz-Carlton Hotel

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Customer Relationship Management: A Case Study of the Ritz-Carlton Hotel

In recent decades, many organisations and marketers have recognized the need to effectively retain existing customers and personalize preferences. Customer Relationship Management has largely emerged as a reaction to the mass standardization of products and service to personalization of preferences,...

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Bibliographic Details
Main Author:	Bajaj, Raghbir Singh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Customer Relationship Management
Online Access:	https://eprints.nottingham.ac.uk/20270/

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