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What is Core to A Brand? An Examination of The Brand Elements and Their Subsequent Impact on the Consumer

Abstract: The number of brands is proliferating. Approximately 3000 brands are introduced each year into supermarkets. There were at the time of writing 750 nameplates of cars, over 150 brands of lipstick, and 93 cat-food brands(Aaker, 1991, p. 8). Fifteen years down the line, undoubtedly this numb...

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Bibliographic Details
Main Author:	Mahajan, Nikhil
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Brand Brand elements consumer behaviour.
Online Access:	https://eprints.nottingham.ac.uk/20247/

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