Mahajan, N. (2006). What is Core to A Brand? An Examination of The Brand Elements and Their Subsequent Impact on the Consumer.
Chicago Style (17th ed.) CitationMahajan, Nikhil. What Is Core to A Brand? An Examination of The Brand Elements and Their Subsequent Impact on the Consumer. 2006.
MLA (9th ed.) CitationMahajan, Nikhil. What Is Core to A Brand? An Examination of The Brand Elements and Their Subsequent Impact on the Consumer. 2006.
Warning: These citations may not always be 100% accurate.