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Brand Meaning and Virtual Brand Community Amongst Teenagers: A Study of the IPod Brand

Research on symbolic brand meaning and brand community has so far been limited to the adult population. No research has been conducted concerning the existence or characteristics of brand community amongst the adolescent population. Moreover, very little is known about virtual communities, and resea...

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Bibliographic Details
Main Author:	Wiedemann, Katharina
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	marketing teenagers adolescents iPod virtual community brand community linking values brand meaning symbolic meaning
Online Access:	https://eprints.nottingham.ac.uk/20226/

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