Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace

QR Code

Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace

Celebrity endorsement is as the most prevalent advertising technique and strategy nowadays used in Chinese marketing communication to create positive effects in the minds of Chinese consumers, since competition of Chinese market has rapidly and increasingly intensified. In the meantime, celebrity en...

Full description

Bibliographic Details
Main Author:	Gan, Wenqian
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20225/

Similar Items

Impact of celebrity-endorsed environmental advertisements on green economy development
by: Li, Mengyu, et al.
Published: (2022)

The Effectiveness of Celebrity Endorsement in India
by: Surana, Rajni
Published: (2008)

Effectiveness of celebrity endorsement in India
by: Kaur, Rajbir
Published: (2014)

Celebrity endorsements in India
by: Dalal, Aadit
Published: (2017)

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects
by: Bergkvist, Lars, et al.
Published: (2015)

Factors predicting the effectiveness of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve, et al.
Published: (2010)

The Impact of Celebrity Endorsements Used in Television Advertisements on Children’s Pester Power in China
by: Li, Jia-Ying
Published: (2019)

A study of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve
Published: (2010)

Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
by: Lee, Kar Wai, et al.
Published: (2017)

IMPACT OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENTS ON THE PESTER POWER AND BUYER BEHAVIOUR OF CHILDREN IN INDIA
by: Fulwadhya, Aakrati / A
Published: (2009)

Celebrity Endorsement in the Airline Industry of Malaysia
by: Md Zibran, Ibn Atique
Published: (2014)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat
by: Samat, Norafifi
Published: (2014)

Islam as moderating variable between celebrity endorsement influence on attitude towards advertisements and purchase intention
by: Moses, Ibrahim Oyewole, et al.
Published: (2018)

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

Celebrity Endorsements: Influence and Effectiveness on consumers’ purchase intentions.
by: Devidasani, Neha
Published: (2010)

A Case Study Of "Maxis" Celebrity Endorsement
by: Serpoosh, Majid
Published: (2006)

The Impact of Celebrity Endorsement on Consumers' Behavioral Intention
by: Wu, You Li
Published: (2010)

The impact of celebrity endorsement on followers’ impulse purchasing
by: Yue, Xiaofan, et al.
Published: (2022)

Celebrity Endorsements: Effects and Impact from Indian Consumers' Perspective
by: Udhwani, Rahul
Published: (2013)

Downside of Celebrity Endorsement and Its Effect on Purchasing Pattern of Consumers
by: Kumar, Vaibhav
Published: (2009)

Cognitive processing of persuasive messages: the concept of peripheral routes of persuasion through visual cues of celebrity endorsements in advertisements
by: Adzharuddin, Nor Azura
Published: (2014)

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
by: Arman, Ahmad, et al.
Published: (2019)

THE IMPACT OF CELEBRITY ENDORSEMENTS IN INDIA A HOUSEWIFE’S PERSPECTIVE
by: Khan, Shahira
Published: (2011)

Factors determining the effectiveness of celebrity endorsed advertisements: the case of Jakel Kuala Lumpur / Nazatul Atikah Hashim and Nor Diana Zainal
by: Hashim, Nazatul Atikah, et al.
Published: (2016)

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
by: Muda, Mazzini
Published: (2014)

The celebrity endorsement industry: adapting to Web 2.0 and beyond
by: Raphael, Jackie
Published: (2013)

The Impact of Celebrity Endorsements on Consumer Purchase Behaviour: An Indian Perspective
by: Udhwani, Hiten
Published: (2011)

Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand
by: Modi, Shweta
Published: (2007)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie
by: Raynie, Izzah
Published: (2013)

Purchasing celebrity-endorsed brands as a way of self-presentation
by: Yue, Xiaofan, et al.
Published: (2024)

THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON PURCHASING: A STUDY AMONG UNIVERSITY OF GHANA STUDENTS
by: CHIMSAH, MILLICENT SAMIRAH
Published: (2016)

The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them.
by: Nguyen, Phuong
Published: (2012)

The effects of celebrity endorsement on brand reputation and consumer behaviour among UTAR students
by: Foo, Nicolette Ni En
Published: (2024)

A Study on the Impact of Celebrity Endorsement on the Indian Consumers Purchase Decision
by: Suresh Jain, Rohit
Published: (2008)

The Influence of Sports Celebrity Endorsement Towards the Intention to Visit Ecotourism Destination
by: Kong, Lyn Huei
Published: (2015)

The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri
by: Nasri, Fairuz
Published: (2018)

Impact of Celebrity Endorsement on the Purchasing Intentions among Young Adults in Malaysia
by: Chen, Can
Published: (2014)

Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
by: Sharma, Piyush, et al.
Published: (2021)

The influences of celebrity endorsements on consumers' purchase intentions toward sports equipment
by: Chong, Wei Ni
Published: (2024)

The impact of celebrity endorsement on young adult’s purchase intention of cosmetic products
by: Tam, Kah Yean
Published: (2022)