Do loyalty programs affect the relationships between enterprises and customers?
An empirical analysis in the grocery industry in Italy

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Do loyalty programs affect the relationships between enterprises and customers? An empirical analysis in the grocery industry in Italy

Abstract Studies investigating the effectiveness of loyalty programs are scarce and show mixed results. In fact, as described in this study, some research found that loyalty cards enhanced customer loyalty, whereas other research found no correlation between the two. Notwithstanding their general...

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Bibliographic Details
Main Author:	Rosignoli, Manuele
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	loyalty program card grocery satisfaction trust commitment
Online Access:	https://eprints.nottingham.ac.uk/20189/

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