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"How does Estee Lauder GWP impact the long-term health of the brand?"

In recent years, sales promotions have grown in importance, becoming one of the most popular tools in the marketers kit (Jones 1990) and there is evidence that the trend in promotional activity is upwards. Additionally, due to increasing high street competition, retailers are compensating with extr...

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Bibliographic Details
Main Author:	Day, Alison Claire
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Promotion GWP "Gift with Purchase" "luxury goods" "consumer perception"
Online Access:	https://eprints.nottingham.ac.uk/20165/

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