Managing Stakeholder Relationships in CRM Implementation

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Managing Stakeholder Relationships in CRM Implementation

This report shall focus on the importance of managing stakeholder relationships in CRM implementation at ExxonMobil Lubricants and Specialties. The main motivation behind this research is to study stakeholders'views, perceptions and feelings in the process of CRM implementation. I am also inte...

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Bibliographic Details
Main Author:	Foong, Marc
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	CRM stakeholders implementation
Online Access:	https://eprints.nottingham.ac.uk/20159/

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